• About Us

    Business done right then. Business done right now.

    We were founded in 1960 by Harry Lee Waterfield, who was affectionately known as “Governor.” He was a tough, principled man with strong values that he passed on not just to his family, but also to his business. When Harry Lee Waterfield II took over, he worked to maintain and strengthen the company’s values.

    As we approach our seventh decade in business, we’re proud to say that loyalty, honoring commitments, problem-solving, and personable service are still strong, vibrant, and essential pieces to our culture. And in the insurance business, those all come in pretty handy for us, our producers, and our policyholders.

Investors Heritage's Rules for Life and Business

  • Foremost, we’re a family. We forge our own path, but we travel as friends.
  • We learn from the past, embrace the present, and look forward to the future.
  • Your word is your legacy: give it faithfully, thoughtfully, and with sincerity.
  • Whenever you shake someone’s hand, do it with firmness but share it with a smile.
  • Encourage people to stay true to their principles, no matter how unclear things might look.
  • You’re never too young to learn or too old to ask.
  • Work to make the complicated things simple and the hard things easy.
  • Listen before you talk.
  • Give back to your community.
  • Stop and smell the roses.
  • And last, remember we’re all in this together: Be good to each other.

Learn about our partners at Aquarian.